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The 12-week WordPress rebuild playbook.

How we migrate legacy WordPress sites without breaking SEO, hurting velocity, or losing content teams along the way.

Rui Costa 14 minMay 2026 Share Save
Category
WordPress
Author
Rui Costa
Published
May 2026
Reading time
14 min

How we migrate legacy WordPress sites without breaking SEO, hurting velocity, or losing content teams along the way. This is where the long-form essay begins — in the real publication this section holds carefully edited paragraphs, pull quotes, callouts and code blocks. The structure is intentionally editorial: wide margins, generous line-height, and a reading rhythm that respects the audience.

01. Audit & discovery

Every section in a Flowex resource is written to stand alone. Here we'd expand on audit & discovery with a real example from a client engagement, a diagram of the pattern, and a short list of pitfalls to avoid.

"The best essays feel like conversations with a senior operator. That's the bar."

02. Content model

Every section in a Flowex resource is written to stand alone. Here we'd expand on content model with a real example from a client engagement, a diagram of the pattern, and a short list of pitfalls to avoid.

"The best essays feel like conversations with a senior operator. That's the bar."

03. Design system

Every section in a Flowex resource is written to stand alone. Here we'd expand on design system with a real example from a client engagement, a diagram of the pattern, and a short list of pitfalls to avoid.

"The best essays feel like conversations with a senior operator. That's the bar."

04. Migration strategy

Every section in a Flowex resource is written to stand alone. Here we'd expand on migration strategy with a real example from a client engagement, a diagram of the pattern, and a short list of pitfalls to avoid.

"The best essays feel like conversations with a senior operator. That's the bar."

05. Launch & QA

Every section in a Flowex resource is written to stand alone. Here we'd expand on launch & qa with a real example from a client engagement, a diagram of the pattern, and a short list of pitfalls to avoid.

"The best essays feel like conversations with a senior operator. That's the bar."
Tags
WordPressMigrationSEO
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The 24-point audit we use before every engagement.

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