SaaSProduct Design · Engineering20 weeks Live
Fjord Analytics — From spreadsheet clone to category-defining UI.
Redesigned and re-engineered a dense analytics product.
Impact
9→38
Weekly actives
9→38
Weekly actives
-73%
Time-to-insight
100%
NPS lift
Project overview
The engagement at a glance.
Business objective
Redesigned and re-engineered a dense analytics product.
Services delivered
Product Design · Engineering
Timeline
20 weeks
Platform
React · TypeScript
Client & industry
Who Fjord Analytics serves.
A snapshot of the business environment, audience and constraints that shaped this engagement.
Industry
SaaS
Audience
Enterprise & mid-market operators
Business challenge
Fjord's product was powerful but visually punishing.
Unique considerations
Compliance, accessibility and long-term maintainability.
The challenge
Where Fjord Analytics started.
Fjord's product was powerful but visually punishing. Onboarding drop-off was steep and weekly active users were plateauing.
Development process
How the solution was built.
- 01Discovery
Stakeholder interviews, audit and success metrics.
- 02Planning
Scope, roadmap and delivery milestones.
- 03Design
System-first UI, prototyped end-to-end.
- 04Development
Trunk-based, previewed every PR.
- 05Testing
Accessibility, performance and cross-device QA.
- 06Optimization
Performance, SEO and conversion tuning.
- 07Launch
Zero-downtime cutover with monitoring in place.
- 08Support
Continuous improvement retainer post-launch.
Our approach
How we shipped it.
- 01Rewrote the information architecture around jobs-to-be-done
- 02Rebuilt the dashboard with a saved-view + drill-down pattern
- 03Introduced a component library the client team could extend
Project gallery
Tech stack
ReactTypeScriptPostgresClickhouseFramer Motion
"Aiko and team turned six months of product debt into our biggest release ever."