Northwind Health — A patient portal that finally feels like a product.
Rebuilt a fragmented WordPress patient experience into a coherent, accessible portal.
The engagement at a glance.
Who Northwind Health serves.
A snapshot of the business environment, audience and constraints that shaped this engagement.
Where Northwind Health started.
Northwind's legacy portal spread booking, records and messaging across three sub-brands with inconsistent UX. Support tickets were climbing and booking completion sat under 40%.
How the solution was built.
- 01Discovery
Stakeholder interviews, audit and success metrics.
- 02Planning
Scope, roadmap and delivery milestones.
- 03Design
System-first UI, prototyped end-to-end.
- 04Development
Trunk-based, previewed every PR.
- 05Testing
Accessibility, performance and cross-device QA.
- 06Optimization
Performance, SEO and conversion tuning.
- 07Launch
Zero-downtime cutover with monitoring in place.
- 08Support
Continuous improvement retainer post-launch.
How we shipped it.
- 01Consolidated three sub-brands into one design system
- 02Rebuilt booking with a single-page flow and instant confirmation
- 03Introduced accessibility QA into the release pipeline
"The Flowex team shipped like a product org, not an agency. Every senior on staff owned outcomes."