E-commerceShopify · Brand12 weeks Live
Lumière Beauty — Rebuilt storefront, 3.4× conversion in 90 days.
A full Shopify rebuild and rebrand for a premium beauty DTC.
Impact
3.4×
Conversion
3.4×
Conversion
+41%
AOV
12wk
Timeline
Project overview
The engagement at a glance.
Business objective
A full Shopify rebuild and rebrand for a premium beauty DTC.
Services delivered
Shopify · Brand
Timeline
12 weeks
Platform
Shopify Plus · Hydrogen
Client & industry
Who Lumière Beauty serves.
A snapshot of the business environment, audience and constraints that shaped this engagement.
Industry
E-commerce
Audience
Enterprise & mid-market operators
Business challenge
Lumière's storefront had grown organically for four years.
Unique considerations
Compliance, accessibility and long-term maintainability.
The challenge
Where Lumière Beauty started.
Lumière's storefront had grown organically for four years. Conversion was flat, PDPs were bloated and the brand felt inconsistent across channels.
Development process
How the solution was built.
- 01Discovery
Stakeholder interviews, audit and success metrics.
- 02Planning
Scope, roadmap and delivery milestones.
- 03Design
System-first UI, prototyped end-to-end.
- 04Development
Trunk-based, previewed every PR.
- 05Testing
Accessibility, performance and cross-device QA.
- 06Optimization
Performance, SEO and conversion tuning.
- 07Launch
Zero-downtime cutover with monitoring in place.
- 08Support
Continuous improvement retainer post-launch.
Our approach
How we shipped it.
- 01Full brand refresh grounded in editorial typography
- 02Custom Shopify theme with a component-driven PDP
- 03Rebuilt bundles, subscriptions and reviews on-brand
Project gallery
Tech stack
Shopify PlusHydrogenKlaviyoJudge.meFigma
"They rebuilt the storefront the way we'd build our own product. Numbers followed the craft."